At the same time, in practice, almost none of the research participants could depict it correctly (Blake 863). The researchers discovered that people are very confident in their ability to recall, recognize, and reconstruct this logo. Its relationship with the real-world object, which is often encountered in everyday life, and the coherence with the company name contribute to the recognizability and memorability of the image. A significant factor is an association generated by the Apple logo in the first turn. The absence of unnecessary details makes it possible to process and memorize all image elements rapidly and efficiently. This symbol is one of the most common commercial signs in the information space, and it naturally attracts the attention of potential consumers. The designer of the Apple logo puts emphasis on simplicity, naturalness, recognizability, and sketchiness. At the same time, both graphic and semantic elements of the image play a significant role and are intended to display the corporate message. The company logo can perform the mentioned functions by conveying positive emotions or brand meaning (Machado 78). ![]() It should be noted that currently, there are plenty of corporate visual symbols and advertising both in real and digital space, and it is rather challenging to be notable against the huge information noise. According to Machado, “the main value attached to logos has traditionally focused on the identification and the differentiation of the brand from its competitors” (78). Downloading apps requires an Apple ID.The ability to attract attention and be remembered is an essential quality of the logo, which determines its effectiveness. Scribble support is currently available worldwide in Arabic (Saudi Arabia), Cantonese (China mainland, Hong Kong), English (Australia, Canada, India, Singapore, UK, US), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China mainland, Taiwan), Russian (Russia), Spanish (Mexico, Spain, US), Thai (Thailand), Turkish (Türkiye).iWork for iCloud works with a Mac or PC using Safari 11.1.2 or later, Google Chrome or Microsoft Edge. iWork for iCloud is currently available worldwide in Arabic, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Danish, Dutch, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Spanish, Swedish and US English, and requires an iCloud account and an Internet connection. Some features may require Internet access additional charges and terms may apply. ![]()
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